It's not easy having a gamer as your bf, you have to be understanding that the seemingly not important game is actually very important to him. So instead of fighting (with the game) for his attention, understand and show interest in the game and talk game with him.

Hey I think I've mastered that.

And World of Warcraft is actually quite interesting at times. Like for example today, it seems like the characters in WOW also celebrate Christmas Day! They were dressed in Santa costumes and taking a group photo... Can u imagine..